In an era where digital marketing dominates the conversation, small businesses and tradespeople might wonder whether print advertising is still worth the investment. The answer? Absolutely. While online ads have their place, printed advertising—especially in local publications—offers something digital simply can’t: tangible, trusted visibility right in your customers’ hands.

Let’s explore why print advertising still matters, backed by the latest stats and insights.

1. Print Advertising Drives Real Results for Local Businesses

Many small business owners assume digital is the only way to go, but research tells a different story. According to recent studies:

79% of households read or at least scan direct mail advertisements. (electroiq.com)
Print advertising returns £6.36 for every £1 spent—outperforming TV and digital ads. (printmonthly.co.uk)
61% of consumers trust print ads more than online ads. (passivesecrets.com)

For small businesses that rely on local customers, these stats prove that a well-placed print ad can be more effective than digital alone.

2. Get Noticed by Customers Who Need Your Services

Tradespeople and small business owners often compete with big brands and national companies online. Local print advertising levels the playing field by ensuring your business gets seen by people in your area without being buried in search results or outbid by larger companies.

Here’s why print works for small businesses:

Less competition – Unlike crowded digital platforms, your ad isn’t fighting against hundreds of competitors.

Targeted local reach – Ads in local booklets and magazines reach people in your community who actually need your services.

More trust and credibility – A printed ad feels more permanent and reputable than an online banner that disappears in seconds.

When customers are looking for a plumber, electrician, landscaper, or builder, they’re more likely to trust a local business they’ve seen in a local publication than an unfamiliar online ad.

3. Print and Digital Work Better Together

Many businesses believe they must choose either print or digital marketing—but it is a good strategy is to use both!

Print advertising can actually boost your digital marketing success too!

 Adding a website or QR code to your ad helps drive online traffic.Social media shout-outs in print ads encourage customers to follow and engage with your business.

Including a special offer in print ads can increase conversions online and in-store.

Think of print ads as a trust-building tool that helps customers remember your business when they need your services. People are more likely to search for a business online if they’ve already seen it in print.

4. Print Advertising is Affordable and High-Impact

One of the biggest concerns for small businesses is cost. Many assume print advertising is expensive, but it’s often more cost-effective than online ads, especially when considering long-term impact.

With affordable ad options starting at just £20+VAT per month in Local Eyes Little Locals section, even micro-businesses and startups can afford to promote themselves consistently.

Unlike online ads that disappear once your budget runs out, a printed ad is there for weeks, giving customers time to notice, remember, and act.

5. Print Advertising Helps You Become a Trusted Local Name

For tradespeople and small businesses, trust is everything. Customers want to hire businesses they recognise and feel confident in.

A regular presence in a local publication builds that trust over time. When homeowners need a plumber or a new kitchen, they’re more likely to call the business they’ve seen in print before.

Consistency breeds familiarity – The more people see your business, the more they trust you.
Local advertising builds community connections – People prefer hiring businesses they see supporting their area.

Print ads feel reliable – Customers associate print with quality and credibility, making them more likely to call, book, or visit.

Final Thoughts: Print is Still Powerful for Local Business Growth

While digital marketing has its advantages, print advertising remains one of the most effective ways for small businesses and trades to reach local customers. It offers better trust, stronger brand recall, and lasting visibility—all at an affordable price.

If you’re a small business owner or tradesperson looking to increase visibility and attract more local customers, print advertising should be a key part of your marketing strategy.

Want to get your business noticed in Local Eyes?

We offer affordable print advertising options designed to help small businesses grow. Contact us today to book your space in our next issue!