As a tradesperson or small business, you work hard on the finer details of your job to ensure you get a finished product that you’re proud of, but most importantly, your client is happy with.

Your skillset and reputation are key when it comes to clinching new business. Often, a potential client will look for reviews and real-life examples of your work before they make a buying decision.

This means each project is a new opportunity to push yourself to the top of the pile, by making a habit of documenting projects from start to finish. They say a picture is worth a thousand words, and this couldn’t be truer when it comes to advertising your business.

Over the years, we’ve worked with hundreds of businesses, many who don’t take the time to photograph their work, and this leaves us with little alternative but to use stock images.

Sure, stock images can look great, but they’re universally available to everyone and it’s not a true reflection of you. They often feature American homes too, so they’re a far cry from local! If we had a penny for every time we received a stock image that we’d already used, we’d have our feet up in the Maldives by now!

Nowadays, everyone has a smartphone, so it’s never been easier to document your work and build your portfolio. Next time you’re styling the shop, plastering a wall, paving a driveway or cleaning a carpet, don’t forget to take a photo of what it looks like before you start, and don’t be afraid to snap away when you’ve finished the transformation!

Local-Eyes is designed to drive consumers to look at your website or social media before they contact you, so having a portfolio bursting with images that you can be proud of makes selling your services much easier.

Whether it’s in print or online, there’s no doubting that high quality photographs are one of the most powerful tools in your toolbox.