Ever wondered why some local businesses always seem to be busy? The ones whose names you always hear, whose vans you see on the road, whose ads you spot in Local Eyes again and again?
It’s not luck. It’s not magic. And it’s definitely not a one-off advert.
It’s consistency, visibility, and a few smart habits.
Here’s what our top advertisers all have in common…and how you can use the same tricks to grow your own local business.
- Stay Visible
Successful local businesses don’t just pop up once and hope for the best. They show up again and again.
So when someone does need a plumber, a hairdresser, a dog groomer, or any other service, or local business, their name springs to mind.
That “top of mind” awareness is what fills diaries and tills.
- Don’t Rely on One-Off Ads
It’s tempting to book a single advert and expect the phone to start ringing. But the truth is, trust takes time.
People need to see your name, your brand, your message several times before they act. That’s why our most successful advertisers treat advertising as a slow burn…not a quick fix.
They invest in regular visibility, and it pays off.
- Show Up in More Than One Place
There’s a golden rule in marketing called the Rule of 7…it says someone needs to see your brand around 7 times before they remember it.
That’s why top advertisers don’t just rely on one channel. They mix it up with:
✔️ Local Eyes print ads
✔️ Google or Facebook
✔️ Online directories
✔️ Word of mouth
✔️ Shop fronts, signage, or branded vans
It doesn’t have to cost the earth…it’s about being seen, in more than one place.
- Keep Ads Simple
The best ads aren’t complicated. They’re clear, eye-catching, and easy to understand at a glance.
A strong headline. One clear call to action. A professional design that stands out.
That’s why we include FREE ad design when you book with Local Eyes. We’ll make sure your ad looks great and gets noticed.
- Focus on Benefits, Not Just Services
It’s not just about what you do…it’s about why people care.
Here’s a couple of examples of focusing on benefits rather than features:
Instead of: “Boiler repairs”
Say: “We’ll keep your home warm this winter.”
Instead of: “Dog grooming”
Say: “Because your dog deserves a little TLC.”
That shift from listing features to highlighting benefits makes all the difference.
- They Make It Easy to Get in Touch
You’d be surprised how many businesses forget this one!
The best ads include every contact option:
✅ Phone
✅ Email
✅ Website
✅ Social media
And when enquiries come in? They respond quickly, follow up, and deliver what they promise.
That’s how good ads turn into loyal customers.
Ready to Join Them?
At Local Eyes, we deliver your business straight into 288,000 letterboxes and we’ve been helping local businesses grow for 19 years.
If you want your business to be the one people think of first, the formula is simple:
👉 Stay visible
👉 Show up consistently
👉 Keep it simple and clear
Download our Media Pack today and see how Local Eyes can help YOU get more local customers.
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