Why should I use Print Advertising for my business

We are in the 21st century, and the marketing options are vast, from digital marketing, email marketing, print advertising to name just a few.  Why should you consider Print Advertising as part of your marketing mix?

Some people presume print advertising to be old school and ineffective, but print marketing still holds the power to sell your business to consumers.  It even outwits most digital marketing strategies.

Below is a rundown of the top reasons why you should embrace print marketing for your business:

2. PRINT LASTS LONGER

Due to the fast-paced nature of social media, marketing promotions disappear quickly in your newsfeed and it is hard to recover them. We have all seen something we are interested in on Facebook, only to find an hour or so later it is nowhere to be found – who was it? how do I get one? It is so frustrating!

This is where print marketing comes in handy. Customers can keep print ads for future reference in case they need it. Even if you don’t get a direct response, they will look for you when it is time to buy.

3. ACCESSIBLE TO EVERYONE

Young or Old, everyone will receive a copy of print advertising such at Local-eyes in the geographical area that it covers.  This is not the case with social media marketing.  When print ad’s are delivered direct into the home or business by the local postal service, there is no better way of making sure that everyone has the chance to buy from you.

4. LESS COMPETITION

Digital marketing is flooded with competing businesses striving for consumer attention, much with low quality marketing material that clouds the market..  This leaves Print marketing an open field with less competition.

In the technology-laden world that we live in, hitting your customers with a different, tangible marketing strategy is necessary. Print marketing might be just the right tool to capture consumer attention, and you won’t be swamped by competitors claims as to how they are the best in the market.

5. EASIER TO READ

Do you want to make sure that your message will be read by your audience? Then consider using print marketing as your advertisement strategy.  Consumers find print easier to read, they are generally more relaxed and open to taking in what they are reading when looking at print ad’s, and of, course, it is there to refer back to should they get interrupted or wish to consult with friends/family before making that buying decision.

7. STAND OUT AND GET NOTICED

We live in an age of information explosion. So much information goes unnoticed as people become swamped with digital information.  You don’t want your business to face the same predicament. Print advertising like Local-eyes, lands in front of the consumer, and is there when they wish to look for a service or product such as yours.