If you’re a small business owner or tradesperson and things feel a little quieter than usual right now, you’re certainly not alone.
Maybe you’ve noticed:
- Gaps appearing in the diary
- Fewer enquiries landing in your inbox
- Quotes that used to come regularly have slowed down
- The phone just isn’t ringing and pinging as much as it used to
When that happens, the questions and doubts start creeping in…
“Why am I quieter than last year?”
“How do I generate more enquiries?”
“Have people stopped spending money?”
The good news is that people are still spending!
People Are Still Spending
They’re still hiring plumbers, electricians, gardeners, kitchen companies, cleaners, roofers, decorators, mechanics and countless other local businesses and trades people every single day.
The challenge is that customers have become more selective about who they choose. Before picking up the phone, most people will already have done some research.
They might’ve seen a social media post, noticed a van around the area, spotted an advert in a local magazine, asked friends and neighbours for recommendations, visited websites or asked Chat GPT and they’ve most definitely looked at reviews.
More often than not, they’re choosing businesses they recognise and trust. The businesses that tend to stay busy aren’t always the cheapest or even the best, they’re the ones people remember and that’s why visibility matters.
If potential customers haven’t seen your business for months, they can easily forget about you when they need your services. Out of sight often means out of mind.
The businesses that continue to attract enquiries are usually doing something to stay in front of local people consistently. They’re reminding potential customers that they’re there, they’re trustworthy and they’re ready to help.
So, when the boiler breaks, the fence falls down, the kitchen needs replacing or they need a local service, people rarely spend hours searching for someone they’ve never heard of…they contact the businesses they already know, like and trust!
If your phone isn’t ringing and pinging as much as you’d like right now, don’t panic…ask yourself this…
Are enough local people seeing your business regularly?
Usually, the problem isn’t that customers have disappeared, it’s simply that they don’t have your name front of mind when they need what you do and that’s something that can be fixed.
If you’d like to get your business in front of thousands of local households across Yorkshire…download our media pack and see how Local Eyes could help your phone to start ringing and pinging again!
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