by Andrew Clayton | Sep 24, 2025 | Advertising, Tips
Ever wondered why some local businesses always seem to be busy? The ones whose names you always hear, whose vans you see on the road, whose ads you spot in Local Eyes again and again? It’s not luck. It’s not magic. And it’s definitely not a one-off advert. It’s...
by Louise Clayton | Jul 29, 2025 | Advertising, Tips
What they know about local marketing that you might be missing Let’s be honest…when you run a small business, you wear all the hats. You’re the boss, the bookkeeper, the marketer, the fixer, and the tea-maker. Most days you’re flat out just keeping things going. So…if...
by Louise Clayton | Jul 2, 2025 | Advertising, Thoughts & Ideas, Tips
How to Become a Household Name in Your Local Area (Without Spending a Fortune on Ads) You don’t need to be a big brand with a big budget to become well known in your local area. In fact, when it comes to building trust and growing a steady stream of local customers,...
by Louise Clayton | May 8, 2025 | Advertising, Tips
What Happens When You Don’t Advertise Locally? (Spoiler: You Get Forgotten) Let’s be honest…running a small or local business means juggling a million things…and marketing often slips to the bottom of the list. We get it. You’re busy. You’re working in the business...
by Louise Clayton | Apr 16, 2025 | Advertising
In a world full of pings, pop-ups and endless scrolling, you’d be forgiven for thinking digital is the only way to advertise. But here’s the thing — print isn’t just surviving; it’s thriving in the right places. Especially when it comes to local business. At Local...
by Louise Clayton | Mar 20, 2025 | Advertising, Thoughts & Ideas, Tips
When it comes to effective advertising, knowing your audience is key. And for businesses looking to attract reliable, high-spending customers, there’s one group that stands out… Baby Boomers! The Wealthiest Generation in the UK Baby Boomers, those aged 59-77, are the...
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